types of graphic design & branding that tell a story
The Portfolio
Brand Identity
with sophisticated & whimsical Branding
Client: Wonder Cotton Candy
Service: Light Brand Strategy, Brand Identity, Light Application
When the bright minds behind Wonder Cotton Candy approached me, they were in search of something magical – a unique brand identity that captured both their passion for nostalgic treats and their modern, sophisticated aspirations. With a goal to recreate the joy of childhood in every fluffy sugary puff, they sought to offer an elevated experience that brings wonder back into our lives as adults.
Our collaboration began with a light brand strategy, focusing on defining their purpose, vision, mission, and values. We crafted a creative direction that aligned with the very heart of their business, using a mood board to melt together playful joy and elegant simplicity. The resulting brand identity was an irresistible blend of fun and sophistication, with each design element reflecting a nostalgic yet modern and clean aesthetic. A unique cotton candy icon for the logo was inspired by the spinning process of the treat, and the illustrations featured fluffy cotton candy clouds mingling with fair and circus imagery.
Since launching their whimsical new brand, Wonder Cotton Candy has exploded, landing events with big names like Netflix, LinkedIn, and Google. They've become a community favorite, lighting up birthday parties and gatherings with their playful offerings. I was honored to be part of their journey, crafting a brand that is as joyful, simple, and nostalgic as the sugary puffs they create.
