types of graphic design & branding that tell a story
The Portfolio
Brand Application
with minimalist graphic design
Client: Dulce Amore
Service: Brand Strategy, Brand Identity, Light Application
Dulce Amore approached us with a wish: to carve out a unique identity that would set them apart as the best in their area for providing elevated party experiences. They envisioned transforming ordinary events into unforgettable memories, filling them with love, romance, and connection. My task was to make this dream a reality for them.
Our journey began with an in-depth brand strategy phase, where we unearthed Dulce Amore's exclusive value and their audience's desires. Inspired by luxury brands such as Chanel, Calvin Klein, and Revolve, I crafted a modern, elegant concept that captured the essence of their service. The logo, a geometric emblem filled with meaning, served as the centerpiece of a brand identity that felt like a love letter to their customers.
But we wanted more than just elegance. We wanted to infuse the brand with the celebratory, loving, and joyful energy that is at the heart of Dulce Amore's offerings. Hand-drawn illustrations and accent fonts added a personal touch, transforming each event into an affectionate gesture…making it one-of-a-kind that no one can copy.
Since its launch, Dulce Amore has lived out their positioning with grace and charm. Their Instagram content, filled with images of their elegant products, paints a picture of a brand committed to creating beautiful experiences. From the initial positioning to the application of brand elements like IG Highlights and Balloon Tags, every step of our collaboration has been a testament to the power of connection and joy.
