playful branding and graphic design service

Meet the Artist: Keyla Lerma

Keyla Designs is a creative hub specializing in designing joy-filled, irresistible visual identities for businesses ready to expand to brick & mortar stores. KD is the destination for women-owned, product-based businesses eager to gain beloved fans with lively brand identities. From strategy and branding to visual content and packaging, I've got it all under one roof.

I’m here to stretch your creativity, give you guidance, and birth a fun, legendary identity that empowers you to make your mark. 

Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.
Visuals that encourage. Design that gets you paid. Identities that can’t be forgotten.

Hey y’all! I’m Keyla!

I was born into a world of colors, patterns, and prints

Yep! Thanks to my graphic designer dad, I grew up watching him create stunning visuals for businesses in Mexico and the US. I was captivated from the beginning, so I credit my entrepreneurial spirit to him! My journey into design started with community projects at my college, where I breathed life into brochures and flyers for nonprofits. It was more than just design; it was about weaving stories, sparking joy, and creating connections.

Fast forward to today, I’m now freelancing and own a business. My favorite part about it? It allows me to offer a personal and collaborative experience for every woman I work with. 
I love working with women-owned businesses because we just get each other. Where society boxes us in as too talkative, too detail-oriented, or overthinkers, I want to embrace that about us– because it helps us create brands that connect with real women and serves real people.

There's more to our collaboration than just pretty graphics

I craft hand-drawn, custom brand patterns and illustrations with love and a touch of whimsicality - and a lot of skill. Using my iPad as a magic wand, I create designs that represent everything your heart wants but you can’t quite communicate by yourself.

I'm your creative cheerleader, your encouraging friend, and your sister in creativity. I pour my heart into your business so I can watch your business blossom, brick by brick. I create playfully professional designs that draw people into your orbit.

Great design is about more than good looks– it’s about building a community, a sisterhood…it’s turning hobbies, side hustles, and in-home businesses into tangible, beautiful realities.

I'm a comfort-show binge-watcher (think Gilmore Girls and New Girl), a lover of sparkly singers like Taylor Swift, a nurturing (sometimes "bossy") older sister, and a proud Texas girl—without the boots (yet). I find joy in painting, sewing, curating outfits, and yes, rewatching my favorite shows over and over again.

Oh, and a bit more about your creative cheerleader

  • I believe in the magic of fun-loving design.
  • I cherish a community that values empathy and support.
  • I create meaningful partnerships that resonate with heart and soul.
  • I celebrate women's creativity and their entrepreneurial spirit.
  • I guide with a playful approach to build credibility and connection.
  • I believe there is immense joy in embracing your unique business journey.

My Mission

I empower wholesome women-owned businesses through fun, professional design. I bring creativity, love, and trust to your table, helping you feel confident and captivating.

My vision is to cultivate a colorful community in branding—and beyond—that nurtures women entrepreneurs across different scales, creative limits, and stages of business growth.

You Can Call Me the Marie Kondo of Design

Let me explain. Every visual should make you feel something positive. Anything that doesn’t spark joy within your brand: it’s gotta go. Every creation I design is made to spark joy, not only for you but for every person who bumps into your brand. And when we team up, here’s what’s in store: 

I infuse empathy and care into every design.

I believe in joy-filled creation.

I uplift women entrepreneurs, transforming wishes into real-life brick and mortars.

My doors are open, and the pink lemonade's cold; we’ll build a relationship that feels like home. (And we’ll do the same for your consumer, too)

Community & Trust:

Empowerment:

Creativity & Playfulness:

Wholesomeness:

View My Services

From the Family

“Working with Keyla has been an absolute dream! Her patience, warmth, attention to detail, organization, communication, professionalism, and understanding is unmatched. She has helped me identify the very foundation of my brand's aesthetic and design identity, which is often the toughest part once you've got all your ideas written out. At each refinement stage, Keyla actively listened, meticulously noted, and intentionally re-designed based on my feedback and her own expertise and creativity.” - Nia

“Thank you a million Keyla. I'm in love with everything we've accomplished together, It has been one of the best experiences as an entrepreneur. I am looking forward to seeing everything that comes in the future working with you. “ - Esmeralda

“Excellent work Keyla, the best designer I have been able to find, her work is very professional, attentive, punctual, and creative. I highly recommend it.” -Jennifer

A problem solver, visual artist, cheerleader, and quirky friend at your fingertips. 

Start building your brand