types of graphic design & branding that tell a story
The Portfolio
Brand Strategy
with logo packages
Client: R-Creations
Service: Brand Strategy, Brand Identity, Social Media, Print Materials, Packaging
When R-Creations, a budding home-based bakery, sought my expertise, they had a delicious vision: to create works of art with cake that celebrate life's sweetest moments. With dreams of expanding to a brick-and-mortar shop, they wanted a brand identity that looked as professional and established as their future storefront. They needed to stand out from their local competitors and build trust with their specific audience of entrepreneurial moms who value family, milestones, and fellow mom entrepreneurs. *happy tears*
Beginning with the Brand Strategy phase, we defined R-Creations' mission statement, target persona, and key brand values. Their brand personality—fun, sweet, and young—guided our creative process. I opted for vibrant pastel colors and fun illustrations, focusing on showcasing their unique and beautiful cakes instead of the standard baking utensils found in other bakeries. Being unique was key!
My collaboration with R-Creations extended beyond the creation of their brand identity. I then designed a vast array of collateral pieces, from thank-you cards and gift vouchers to social media templates and GIFs. Their vision for a physical store inspired me to continue working on future projects like cake boxes and window decals so they are ready to implement consistent branding no matter what stage their business is in.
Since working with R-Creations, their brand has blossomed into a recognizable and trusted name in their community. The bright and joyous visual identity resonates with moms and is setting the stage for their future growth and success in a physical space.
