Igniting energy in wholesome businesses and helping women-owned brands feel as good as what they offer
A Splash of Fun in Every Brand
I initiate connections that go beyond mere visuals– imagine a creative playground with ideas you can feel, concepts that invite you in, and relationships you want to engage.
A Peek at the Highlights: Logo Design
From unnoticed to unmistakable - out brand your competition and expand your influence
“Working with Keyla has been an absolute dream! Her patience, warmth, attention to detail, organization, communication, professionalism, and understanding is unmatched. She has helped me identify the very foundation of my brand's aesthetic and design identity, which is often the toughest part once you've got all your ideas written out. At each refinement stage, Keyla actively listened, meticulously noted, and intentionally re-designed based on my feedback and her own expertise and creativity.” - Nia
“Thank you a million Keyla. I'm in love with everything we've accomplished together, It has been one of the best experiences as an entrepreneur. I am looking forward to seeing everything that comes in the future working with you. “ - Esmeralda
“Excellent work Keyla, the best designer I have been able to find, her work is very professional, attentive, punctual, and creative. I highly recommend it.” -Jennifer
If you're wondering: how do I create powerful, gleeful yet professional atmospheres for your consumers to bask in… Don't worry; I get that question a lot.
My go-to answer: with a little bit of wizardry and a whole lot of art. My designs come together to boost serotonin and bring back the childlike confidence that exists within all of us…
How I Make You Known
Graphic Design & Branding Services
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Where ideas come to life in a dance of colors and shapes; they're not just seen, but felt, embraced, and playfully interacted with. Consistent brand presentation across all platforms can increase revenue by up to 23%. With brand application, you get strategy, identity, and a few bonuses that will help you launch your new brand seamlessly across any platform, online or in real life.
Brand Application
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Your brand identity is the pure essence of your business, woven into a picture-perfect tale. From the logo to color schemes and typography, my work marries your heart and mission with vibrant design, letting others feel the humanness of your brand– while enticing them to purchase your product. I understand your customer, align with your goals, and develop designs that tell your story in every curve. This isn't about tactics; it's about creating a meaningful connection with your customer– because that’s the top priority in any successful business.
Brand Strategy & Identity
Ohh, tell me more!
As the innovative, empathetic hand behind your brand, I go past the obvious. I get to know you, connect with your purpose, and learn what will drive customers to connect with your brand & buy your product. I understand that your product is an extension of you– your heart, dreams, interests, and desires. All I want to do is to take your story and visually awaken it through design. I want to see you finally expand to a brick-and-mortar shop. To sell as many products as you can. To make an impact on as many people as possible (hellooo shops in multiple cities). The secret to getting there? Unmatched, distinct branding.
Keyla Lerma
a forever student of art and your (sometimes emotional) cheerleader
My creative mission is complete! The final creative files, brand guidelines, and other necessary documents will be delivered after getting your final payment. Then, you’ll be ready to do a little dance & launch your new brand!
DELIVERY
Here I use everything I’ve learned about your business & consumers and use it as an anchor through the developing process of your strategy, identity, and/or application.
DESIGN
I’ll get to know you so well (story, vision, purpose), you’ll leave our call wondering if you shared too much. Plot twist: you didn’t! I’ll look into everything that makes you rare and research your consumer until my head hurts to help guide the design process.
DISCOVERY
The Process
To The Case Studies!
You can never go wrong with scouting out someone’s work because it's the fastest way to find your go-to designer and gives you a chance to connect with new brands. (plus, it’s just really fun to snoop)
Feast Your Eyes on Creativity
BRAND ME NOW!
Please remain seated with all arms and legs inside the ride: you’re about to be blown away. Strong branding can allow companies to set higher prices for their products because of the perceived value and trust associated with a well-branded product. Yep, it’s that good.
